third paragraph: outline what you would bring to company and your holmes broader career goals. Qualifications and experience translate directly to the role you are applying for, if you're sending it over email, articulate how your skills, reference the specific position you want to be considered for early on in the letter. You want the reader to know the purpose of the letter straight away. It's important to start with a clear and precise opening sentence. And be sure to flag up the key words and requirements that live were included in the job advert. Ensure you print it on clean white paper that is crisp. Maintain this formality by giving your email a clear 'subject' line and addressing the recipient as you would in a letter. Fourth paragraph: reiterate why you want the job and summarise why you would be a good appointment.